Casey Reid — Product Design

Design System Launch

Design System Launch project preview
Early wireframes and user flows

The Challenge

Process

Research

Conducted contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Design System Launch

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

Conclusion

Whether you're shipping your product, this principle resonates.

Members